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Empowering change through “Call To Action” documents

A practical guide for engineering management

Dunya Kirkali
5 min readFeb 25, 2025
Photo by Icons8 Team on Unsplash

Time to call

In fast-paced engineering environments, getting everyone on the same page can sometimes feel like an uphill battle. Whether you’re introducing a new process, making a case for extra resources, or calling for a strategic pivot, concise and actionable communication is key. That’s where a “Call To Action” document comes in.

A Call To Action document is a one to two page brief that brings clarity to complex challenges. Rather than lengthy emails or drawn-out meetings, these documents succinctly explain an issue, provide context, and propose clear next steps. They’re designed to focus discussions, break through organizational inertia, and drive immediate action.

Consider these common scenarios:

  • When you need to introduce a new process that redefines how a team works
  • When your team lacks resources and you need to secure additional support
  • When the status quo isn’t working, whether it’s an underused tool, an outdated project, or an overall misalignment of strategic goals

In short, a well-crafted Call To Action document transforms ideas into initiatives and problems into opportunities for…

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Dunya Kirkali
Dunya Kirkali

Written by Dunya Kirkali

I'm an engineering manager passionate about empowering engineers to deliver exceptional work through collaboration and innovation.

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