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From resistance to alliance: Gaining product buy-in for quality

How you can leverage key strategies to unite with your product counterpart

Dunya Kirkali

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It is common for Engineers as well as Engineering Managers to have difficulties prioritizing quality. Almost always do we all feel a certain pressure (albeit an artificial one) to deliver. However it is essential to remember why we’re building the things we’re building in the first place. It is not to satisfy some artificial delivery goal or our bosses, it is to satisfy customer needs.

After all, the customers pay our salaries.

You are the expert

Imagine that you are a surgeon who is an expert in your field. You work in a
hospital which is being run by an old friend of yours from high school. Of
course, you both need each other to be able to keep the hospital running. You still need to be able to operate on a high level. Making sure that you don’t hurt patients and get the job done. However you also need your friend to pay the electricity bills, manage the hospital staff, dealing with finances etc…

It is a symbiotic relationship.

Then comes a patient, who seriously needs medical attention. You make the call that the operation…

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Dunya Kirkali
Dunya Kirkali

Written by Dunya Kirkali

I'm an engineering manager passionate about empowering engineers to deliver exceptional work through collaboration and innovation.

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